Design for beer label
The project consisted of designing an illustration to serve as the label for a fictional beer, "Minerva", with the theme of caring for and preserving nature. After the label design was approved, a promotional poster was designed using the label's theme and technique, along with a phrase to accompany the poster.
Sketching of the beer label illustration, using a margin and grid for the distribution of the drawings, brand logo, text boxes and barcode.
The concept focused on the Mexican alligator lizard.
Definition of colors, fonts and text boxes according to the chosen composition.
Final design of the Minerva beer label, with textures and rendering of the illustration
Comparison of the label in its final format, with another with the grid and margin that was used for the distribution of elements in the illustration, as well as with the grayscale version of the label to see the separation of planes.
Assembling the label in a mock up to observe the deformation of the label on a glass bottle.
Sketch of the promotional poster for Minerva beer, using the idea of using the bottle mockup as part of the composition.
Chosen composition, with definition of colors, distribution of the mock up and the text box with the chosen phrase.
Final poster, with textures and the mockup.
Comparison of the official poster with the grayscale version, as well as the version with the grid and margin that were used for the composition and distribution of elements.